MyPropertyID has achieved an A+ rating with the Better Business Bureau. We are registered as a commercial and government entity (CAGE 8C6M3) with the U.S. government’s System for Award Management (SAM), and we keep a public record on file of our SAM capability statement. We are a member of the Asset Leadership Network, a Washington D.C. trade association and think tank; ASTM International Committee E53 for matériel management; and a member of the National Property Management Association, a professional association for matériel managers. We are also members of the Florida Crime Prevention Association and the California Crime Prevention Officers’ Association.


MyPropertyID is the global state of the art of a police-developed, crime-prevention strategy called Operation Identification. According to extensive research and millions in taxpayer expenditures, it cannot be called Operation ID unless:

  1. Property is marked with a universal identifier which acts as a lost & found
  2. The make, model and serial numbers are recorded in the event of a crime
  3. Warning signs are posted on doors and windows which deters criminals


MyPropertyID is a U.S. company based in Des Moines, Iowa. The business taps into the strong Midwestern values Iowans proudly represent. Nearly every contracting company is Iowa based. The conception, development, launch and ongoing operation of MyPropertyID depends on these businesses. All of the people involved contributed their hard work, dedication, integrity and thoughtfulness to this project. MyPropertyID thanks them and is proud to be a part of a great tradition. Made in the U.S.A.

About the developer

Jon Shelness is a leading expert on Operation Identification: a police developed, Justice Department researched and FBI endorsed strategy for deterring burglaries and convicting criminals. It’s a strategy everybody should use that most citizens and young police officers have never heard of.

Mr. Shelness has lived in central Iowa for over 30 years. He grew up in the rural outskirts of New York City in Lewisboro, N.Y., and graduated from high school in Davis, Calif. Upon graduation, he took a cross-country road trip that included visiting friends in Iowa. He moved permanently to the Des Moines area in 1990 from the Upper East Side of Manhattan Island, immediately embracing Iowa, its people and its values. During his years as an Iowan, he has lived on farm acreages, in small towns and now lives in Des Moines. He has a broad range of life experiences from driving a cab in New York City to “pulling a calf” on an Iowa farm.

In Iowa, Mr. Shelness initially worked in the printing industry, and as a photographer and writer. In later years, he worked with at-risk youth and juvenile offenders at the Iowa Homeless Youth Centers and the Woodward Academy. In 2013, he was recognized by the Iowa chapter of the National Association of Social Workers for his innovative work with delinquent youth. He is currently a board member of the Southwestern Hills Neighborhood Association.

As Mr. Shelness continued his education through graduate classes in criminal justice and public administration, a number of insights took him in a new direction. His family, friends, career, education and volunteerism—combined with his desire to contribute to society in a meaningful way—are the inspiration that led to the development of MyPropertyID.

Second generation safety advocate

Jon Shelness’s mother, Annemarie Shelness, began her career as an advocate for child transportation safety in northern Westchester County, New York, in the early 1960s after watching her children board school buses that looked like third-world transportation. So concerned, she established the Northern Westchester Safety Council which quickly became a national organization called Physicians for Automotive Safety. While not a doctor herself, she saw the need to treat transportation safety as a health concern that could be solved through high quality engineering and policy changes.

While there is no single force behind societal changes, Mr. Shelness’s mother made major contributions to the field of child transportation safety. When a school bus stops at a railroad crossing to check for oncoming trains, you can thank Mr. Shelness’s mother. When a nurse accompanies the parents of a newborn child to the car to make sure the safety seat is properly installed, you can thank Mr. Shelness’s mother. As a consultant to General Motors, Ford, Mercedes Benz and Blue Bird, you can thank Mr. Shelness’s mother for her contributions to the underlying engineering of cars and buses that make them safer for small children and infants.

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