Uniting Citizens and the Police

Uniting Citizens and the Police

Burglary is a gateway crime committed mostly by teens and young adults. It’s a category of crime like an oil slick—spread thin across the nation. There are millions of property crimes reported each year, but the number is thought to be double that. Sadly, only 10% of...
Five Old-Fashioned Ways to Help Police

Five Old-Fashioned Ways to Help Police

Very few of us are trained to run toward danger. Law enforcement professionals are trained to do exactly that. The rest of us are taught to run for safety or shelter in place. There are five, non-heroic ways to help police lower crime rates. They are low-cost,...
‘Tis Always the Season for Burglary Prevention

‘Tis Always the Season for Burglary Prevention

‘Tis always the season for burglary prevention. Burglaries are by far the most common crime in the United States, and a whopping 90% are never solved. It’s an epidemic with a simple solution called Operation Identification. Operation ID was developed in...
Large Institutions Do It. Why Don’t You?

Large Institutions Do It. Why Don’t You?

You know the old cliche, What’s good for the goose is good for the gander? Well, in matters of securing property like computers and printers, this couldn’t be truer. (FYI The tags are an important warning, but it’s the stolen items’ serial numbers the...
Why Do We Put Things Off?

Why Do We Put Things Off?

We all do it. We put off the things that we know we need to do. Sometimes there’s a tomorrow and sometimes…well, there isn’t. Sometimes the cost of not doing something is small, like you waiting to get dessert and when you’re ready all of the cake is gone....
Law Enforcement Professionals Endorse Operation ID

Law Enforcement Professionals Endorse Operation ID

Law enforcement professionals are extremely careful about what products and services they endorse. Operation ID is one of the rare exceptions. It was rolled out by the U.S. Department of Justice in 1979 and endorsed by the FBI, police and sheriffs. It was also...
Soap, Seatbelts and Smoke Detectors

Soap, Seatbelts and Smoke Detectors

Without a grasp of history, we are unaware of the origin of many of our most routine habits. Some of today’s seemingly normal behaviors were once mightily resisted. The human brain is not particularly well-suiting for thinking analytically. Most people rely on...
The Origin and Evolution of Operation ID

The Origin and Evolution of Operation ID

Operation ID—developed by the police, but little known by the public—has very humble beginnings, dating back to a time before mainframe computers and modern enterprise asset management systems. It goes back to a time when records were kept on index cards in tiny...
Who Spends $100 Million on Research?

Who Spends $100 Million on Research?

Our government spends $100 million on research. Yep. Check out this Government Accountability Office document. It was done back in the mid 1970s at a cost of $100 million dollars in today’s money. 378 scientific studies. The results? Astounding! What did they...
Marketing Revolution for Operation ID

Marketing Revolution for Operation ID

The old signs are nothing more than a sign. Boring. Old. Faded. Worthless. Nobody gets it! Much like the poor marketing efforts and messaging of that antiquated campaign. The signs carry zero relevance for today, BUT the concept’s solid and it needs a facelift...