How the Operation I.D. concept works

Operation ID is free to anyone to use, but it can be inconvenient and time consuming. This humorous YouTube video by the Victoria, Texas, Police explains how Operation ID works. You mark portable property with your driver’s license number, record serial numbers of those items, and post warning signs on windows and  doors. When you file a report, the police will enter your serial numbers into a database for stolen property at the National Crime Information Center (NCIC).

How our system makes it easy and online

With our system, you receive a complete kit in the mail consisting of warning signs and asset tags. Apply the tags to portable items burglars target such as computers, game systems, laptops, tablets and smartphones. For your convenience, the asset tag numbers are pre-loaded in the database, so just login and add the make, model and serial number for each number on the database. Post warning signs on doors and windows. That’s it! It take just minutes and it’s proven to work.

How our system is a tool for the police and Good Samaritans

In the course of their assigned duties, if the police come across a piece of tagged property, they can use our system as a tool to gather evidence against a perpetrator by emailing the rightful owner through the website. The system also acts as a lost and found. Most people who find lost property will make an effort to return it if there is an easy way to do so. Just go to the FOUND page and enter the ID number on the tag.

How our system helps citizens partner with the police to solve crimes

It’s the serial numbers, not the tags, that help the police solve colder cases. In the event of a burglary, where the perpetrator is long-gone, citizens file a police report and email the applicable database contents to the police. The police then enter it into a  national database for stolen property at the National Crime Information Center (NCIC). The police often recover stolen items, but have no way to trace it to the owner. As a result, the criminal is often released without charge.


My Property ID Registry is a U.S. company based in Des Moines, Iowa. The business taps into the strong Midwestern values Iowans proudly represent. Nearly every contracting company is Iowa based. The conception, development, launch and ongoing operation of My Property ID Registry depends on these businesses. All of the people involved contributed their hard work, dedication, integrity and thoughtfulness to this project. My Property ID Registry thanks them and is proud to be a part of a great tradition. Made in the U.S.A.


Jon Shelness has lived in central Iowa for nearly 30 years. He grew up in the rural outskirts of New York City in Lewisboro, New York, and graduated from high school in Davis, California. Upon graduation, he took a cross-country road trip that included Iowa. He moved permanently to the Des Moines area from New York in 1990, embracing Iowa, its people and its values. During his years in Iowa, he has lived on farm acreages, in small towns, and now in Des Moines. He’s even “pulled” a calf.

Jon initially worked in the printing industry, and as a photographer and writer. In later years, he received his bachelor’s degree from Iowa State University in order to continue a 15-year career working with at-risk youth and juvenile offenders. In 2013, he was recognized by the Iowa chapter of the National Association of Social Workers for his innovative work with delinquent youth.

As Jon continued his education through graduate classes in criminal justice and public administration, a number of insights took him in a new direction. Jon’s family, friends, career, education and volunteerism—combined with his desire to contribute to society in a meaningful way—is the inspiration that has led to the development of My Property ID Registry. He can be reached at Jon@MyPropertyIDRegistry.com

Press coverage, background information and subcontrators

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