My product dusts off a very old crime prevention tool that the police have been urging citizens to utilize since the late 1970s. If you do a web search for “Operation Identification,” you’ll get over 55,000 hits that include virtually every law enforcement agency in the United States. It is a research-based, tried-and-true approach which is free to anybody, yet rarely used. As an entrepreneur with a criminal justice background, my goal is to streamline the Operation Identification process by making it easy and online. I also want to make it affordable. There is just a one-time, up-front charge with no monthly fees. No kidding!

When I migrated the Operation Identification concept to the web, I realized I actually had three useful tools built into one platform.

  1. My product offers a simple way for the over 80% of Good Samaritans in this world to reunite you with lost property. Every item you tag has a unique number that is tied to your account. My website will allow Good Samaritans to safely and securely contact you with an item’s location.
  2. My product is a miniaturized corporate asset management system for singles, families, kids, college students and small businesses. Corporations, hospitals, universities and governments all have entire departments dedicated to asset management. I have miniaturized the system and made it available to everyone.
  3. My product mimics the Operation Identification concept. If you are ever burglarized, the police will ask if your property is uniquely marked and if you have a record of the serial numbers. By placing the warning signs on the exterior of your property, applying commercial-grade ID tags to portable valuables, and recording those serial numbers on my cloud-based database, you are assisting the police.