Improving the odds of recovering lost property is a reality in the internet age. Is somebody keeping track of this beast? You betcha! Getting lost and stolen items returned is an odds game. If you have a $600 cell phone with one of my $3 asset tags adhered to the back, you have pretty good odds that you might get it back if lost or stolen? Isn’t that better than having zero chance of it being returned? Estimates are that over 80% of people will make an effort to unify a lost item with it’s owner if there is a simple way to do so. Additionally, if a police officers catches a thief red-handed with a piece of property with my asset tag adhered, that’s like being caught with marked money.