
Why Do We Put Things Off?
We all do it. We put off the things that we know we need to do. Sometimes there's a tomorrow and sometimes…well, there isn’t. Sometimes the cost of not doing something is small, like you waiting to get dessert and when you're ready all of the cake is gone. No big...

Law Enforcement Professionals Endorse Operation ID
Law enforcement professionals are extremely careful about what products and services they endorse. Operation ID is one of the rare examples of this. It was developed by the police in 1963, rolled out by the U.S. Department of Justice in 1979 and endorsed...

Soap, Seatbelts and Smoke Detectors
Without a grasp of history, we are unaware of the origin of many of our most routine habits. Some of today's seemingly normal behaviors were once mightily resisted. The human brain is not particularly well-suiting for thinking analytically. Most people...

The Origin and Evolution of Operation ID
Operation ID—developed by the police, but little known by the public—has very humble beginnings, dating back to a time before mainframe computers and modern enterprise asset management systems. It goes back to a time when records were kept on index cards in tiny...

Who Spends $100 Million on Research?
Our government spends $100 million on research. Yep. Check out this Government Accountability Office document. It was done back in the mid 1970s at a cost of $100 million dollars in today's money. 378 scientific studies. The results? Astounding! What did...

Marketing Revolution for Operation ID
The old signs are nothing more than a sign. Boring. Old. Faded. Worthless. Nobody gets it! Much like the poor marketing efforts and messaging of that antiquated campaign. The signs carry zero relevance for today, BUT the concept's solid and it needs a facelift badly....

How Do I Properly Register and Secure My Personal Property?
Did you know there are some basic guidelines that go along with registering and securing your personal property, such as laptops, TVs, power tools, lawn equipment, cell phones, etc? It has never been easier or more secure to do so than with My Property ID. Here is...

Operation ID: Biggest Marketing Flop in U.S. History
We’ve all heard of Neighborhood Watch, but does anyone know the name of the companion crime-prevention strategy rolled out at the same time? It's called Operation Identification and it’s still recommended by law enforcement professionals (LEPs) nationwide. Operation...

An Added Layer of Security
Alarm systems, security cameras and other high-tech solutions are not always as effective or as convenient as promised. Criminals know they might be arrested, but they also know they're unlikely to be convicted unless certain measures are in place. That's the added...

Second Generation Safety Advocate
In the 1960s, my mother quit her job as a housewife and became a child transportation safety advocate. My father, a businessman, and us kids had to make a number of difficult adjustments. Who decides what technologies survive? In our lifetimes, we have...