
‘Tis Always the Season for Burglary Prevention
'Tis always the season for burglary prevention. Burglaries are by far the most common crime in the United States, and a whopping 90% are never solved. It's an epidemic with a simple solution called Operation Identification. Operation ID was developed in 1963 by the...

Large Institutions Do It. Why Don’t You?
You know the old cliche, What’s good for the goose is good for the gander? Well, in matters of securing property like TVs, game systems, computers and printers, this couldn’t be truer. (FYI, the tags are an important warning, but it's the stolen items' serial numbers...

Why Do We Put Things Off?
We all do it. We put off the things that we know we need to do. Sometimes there's a tomorrow and sometimes…well, there isn’t. Sometimes the cost of not doing something is small, like you waiting to get dessert and when you're ready all of the cake is gone. No big...

Law Enforcement Professionals Endorse Operation ID
Law enforcement professionals are extremely careful about what products and services they endorse. Operation ID is one of the rare examples of this. It was developed by the police in 1963, rolled out by the U.S. Department of Justice in 1979 and endorsed...

Soap, Seatbelts and Smoke Detectors
Without a grasp of history, we are unaware of the origin of many of our most routine habits. Some of today's seemingly normal behaviors were once mightily resisted. The human brain is not particularly well-suiting for thinking analytically. Most people...

The Origin and Evolution of Operation ID
Operation ID—developed by the police, but little known by the public—has very humble beginnings, dating back to a time before mainframe computers and modern enterprise asset management systems. It goes back to a time when records were kept on index cards in tiny...

Who Spends $100 Million on Research?
Our government spends $100 million on research. Yep. Check out this Government Accountability Office document. It was done back in the mid 1970s at a cost of $100 million dollars in today's money. 378 scientific studies. The results? Astounding! What did...

Marketing Revolution for Operation ID
The old signs are nothing more than a sign. Boring. Old. Faded. Worthless. Nobody gets it! Much like the poor marketing efforts and messaging of that antiquated campaign. The signs carry zero relevance for today, BUT the concept's solid and it needs a facelift badly....

How Do I Properly Register and Secure My Personal Property?
Did you know there are some basic guidelines that go along with registering and securing your personal property, such as laptops, TVs, power tools, lawn equipment, cell phones, etc? It has never been easier or more secure to do so than with My Property ID. Here is...

Operation ID: Biggest Marketing Flop in U.S. History
We’ve all heard of Neighborhood Watch, but does anyone know the name of the companion crime-prevention strategy rolled out at the same time? It's called Operation Identification and it’s still recommended by law enforcement professionals (LEPs) nationwide. Operation...