The Origin and Evolution of Operation ID
Operation ID—developed by the police, but little known by the public—has very humble beginnings, dating back to a time before mainframe computers and modern enterprise asset management systems. It goes back to a time when records were kept on index cards in tiny...
Who Spends $100 Million on Research?
Our government spends $100 million on research. Yep. Check out this Government Accountability Office document. It was done back in the mid 1970s at a cost of $100 million dollars in today's money. 378 scientific studies. The results? Astounding! What did...
Marketing Revolution for Operation ID
The old signs are nothing more than a sign. Boring. Old. Faded. Worthless. Nobody gets it! Much like the poor marketing efforts and messaging of that antiquated campaign. The signs carry zero relevance for today, BUT the concept's solid and it needs a facelift badly....
How Do I Properly Register and Secure My Personal Property?
Did you know there are some basic guidelines that go along with registering and securing your personal property, such as laptops, TVs, power tools, lawn equipment, cell phones, etc? It has never been easier or more secure to do so than with My Property ID. Here is...
Operation ID: Biggest Marketing Flop in U.S. History
We’ve all heard of Neighborhood Watch, but does anyone know the name of the companion crime-prevention strategy rolled out at the same time? It's called Operation Identification and it’s still recommended by law enforcement professionals (LEPs) nationwide. Operation...
An Added Layer of Security
Alarm systems, security cameras and other high-tech solutions are not always as effective or as convenient as promised. Criminals know they might be arrested, but they also know they're unlikely to be convicted unless certain measures are in place. That's the added...
Second Generation Safety Advocate
In the 1960s, my mother quit her job as a housewife and became a child transportation safety advocate. My father, a businessman, and us kids had to make a number of difficult adjustments. Who decides what technologies survive? In our lifetimes, we have...
Iowa Statewide Forum On Public Safety
This wonderful 6-foot chalk drawing was created by a very talented incarcerated offender at the Iowa Correctional Institution for Women in Mitchelleville, Iowa, where our conference, the Iowa Statewide Forum On Public Safety, was held. Additionally, the lunchtime tour...
The True Cost of Owning an Alarm System
Do you know anyone who has an alarm system, but never sets it? I do, and it amazes me. Alarm system subscriptions are expensive — When you see those alarm system advertisements, they lull you with free installation, but the real money is in the monthly subscription...
Summertime Peace of Mind with MyPropertyID
Summertime—warm weather, time outdoors and relaxing with family and friends. If only peace of mind were as easy as a cool breeze on a warm summer day. Burglaries and thefts also occur Unfortunately, summertime is also a time when thieves are busy while we are relaxing...